SAMSUNG

Music Service & Wearable Technology

Statement of work from Samsung was short and sweet: conceive a music service experience using wearable technology. The client was presented with a comprehensive program containing competitive research, product name, branding, product design, user-journey map, and sample UI screens. The key concept throughout the presentation was “I don’t know what it is, but life is better.”

 

Role

Contract Creative Lead

Focus

Branding
Competitive Research
Concept Development
Design Ideation
Logo & Identity
Product design
Strategy
UX/UI