MTV NETWORKS

Music Product & Service Platform

A downloadable music player & store for MTV, CMT, and VH1 that encourages user-participation. From twittering to live online social events to GPS-enabled mobile connectivity, MTV can gather real time insights to generate value-added content for its audience.

 

Role

Contract Creative Lead

Agency

Frog Design

Focus

Branding
Competitive research
Concept development
Design ideation
Team management
UX/UI