FORD MOTOR COMPANY

Corporate Website & Vehicle Search Tool Platform

A complete global site redesign to help clarify the confusion between FMC (corporate) and Ford (vehicle brand) sites, feature various subsidiary brands, funnel consumers to the subsidiary brand sites, and incorporate the new “For All” global advertising campaign. 

An online vehicle showroom is a search tool that helps potential buyers to explore all FMC subsidiary brand automobiles that meet the desired requirements such as minimum seating, minimum MPG, and price range information.

 

Role

Contract Creative Lead

Agency

Razorfish

Focus

Competitive research
Concept development
Design ideation
Team management
Visual branding
UX/UI